BlueCanary doesn’t just look at one metric in isolation. Anyone can do that! The real story is usually in the combination of metrics.
It’s all about the ‘so what?’. Yes traffic is up, but so what? Traffic is up but time on site and conversions are down. That’s an alert on traffic quality, did the weekend’s social campaign bring us the right people?
Really though, who has time to look at all those combos in real time? BlueBlueCanary does.
And it bubbles up just the most important combos for your attention, ranked by financial impact, so you can delegate the fixes and get back on the front foot.
BlueCanary uses a combination of machine learning and data science modelling to build multivariate models that factor-in data from 100's of metrics to forecast high-probability outcomes in real-time.